And the award goes to…

Standing on Citra Pariwara stage as the award winner and holding the trophy is one of my dreams. Last month, I was trying to make it come true by participating Daun Muda Award, one of Citra Pariwara category particularly for fresh art director and copywriter.

A friend of mine recommended me to Lala, a copywriter of an advertising agency called Chuo Senko Indonesia— thanks to Yahoo Messenger, minutes later we became partner and arranged an appointment of meeting for brainstorming. Firstly met for a basic brief and a –tying to craft great ideas but failed— I found that Lala was as excited as me to win this award, and after lots of conversation we had, I believe that we are going to be a good team- I suppose.

2 weeks to deadline. It seemed long enough to prepare the concept and ideas—but damn, life is simple— but not that simple. Lala was sooo busy, and so was I. So, we just only can use telephone, email and Y!M to share ideas and discuss. She was preparing a pitch and presentation for these whole 2 weeks, and I was busy for my product launching.

We were deadly panic because we haven’t got any great ideas [that we believe could make the juries say FU*K!!] until about 3 days before deadline. Still, Lala was goddamn seriously busy so that she stayed overnight at her office for 2 days *OMG!!*. But, believe me, great ideas sometimes popping up on the brain at the last minutes. After whole midnights of brainstorming on the phone [Lala called me from her office from 10pm to 2am almost for 3 nights] and one day of fail photo session, we finally got the answer precisely on the last hours before deadline. We both like the ideas, even her Creative Director said that with this concept, we got a big chance to win *Amen*.

Due to our big ambition to win, surely we both couldn’t sleep peacefully before the announcement day. 10 couple finalists will be announced, and they will attending the workshop for 2 days to “fight” and the best of them will surely be the winner of Daun Muda Award, standing on Citra Pariwara stage, proudly holding high the trophy and fly to Pattaya.

Then, yesterday was the announcement day. No. Between the 10 couples of art director and copywriter name, there is no Ilma and Lala name on it. Dissapointed. What we saw on it was the name of some college friends of mine. Devastated. The award doesn’t go to me……